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Top 5 Frequently Asked Questions 1. Do I need an Advertising Agent? Hiring an Advertising Agency or Agent ultimately depends on the type, size and financial structure of your company. But if you'd like to see your business grow to the next level and generate greater revenues, it's well worth serious consideration and doing some homework. Then, talking with a qualified advertising and marketing professional to help answer your questions and to see if it's a good mix is a definite next step. 2. Can't I just do all this stuff myself? (Or hire my own marketing director?) It's really a question of weighing what you do best and what an Advertising/Marketing Professional does best. And if you do hire someone to handle your marketing in-house, they may not have the media experience, production tools, talents or public relations expertise to effectively do the job. After looking at the pros and cons, many companies decide that it's smartest, most cost-effective, and yes, most convenient to form a strong relationship with a good "Ad Man". 3. Why should I hire RanTrel Advertising? Experience. I'm proud of my extensive background and successful career in Radio and Television. I know how these mediums work and how to interface with media partners while getting favorable results. Good Advertising Agents serve as advocates for their clients, much like a real estate agent, attorney or accountant. As your independent Marketing Agent and Consultant, I'll advise you in the best course of action help grow your business, and pursue that course. 4. Can I use just some of RanTrel's services? Absolutely. Although securing my services with a retainer is best, I can easily work with you on a per-project basis, or as an advertising "boutique", supplying you with just the products and services that best suit your needs and budget. 5. What's it going to cost me? Unfortunately, there are far too many variables to consider to offer a simple answer. When you make the investment of hiring an Advertising Agency or Consultant, you're not likely to see a lot of "tangible" product. You pay these people not only for the product they may create, but for the time it takes to manage the project. Keep in mind that you're also compensating the Agency for it's assets of experience, talent and expertise. I can say that you will never surprised with hidden costs or unexpected budget overruns. I do the homework and prepare the budget estimates for each project and I won't proceed with the work until you've approved each detail. If for any reason a significant change affects the costs, I will inform you immediately. |